Case Study: From 0 to 1.17K Clicks & 828.8K Impressions | Plumbing SEO | RankUpFaster
Case Study — Plumbing, Alberta

From 0 to 1.17K Clicks & 828.8K Impressions in 3 Months

How a comprehensive on-page SEO overhaul took a plumbing company from near-zero visibility to strong organic presence across Alberta.

This Alberta plumbing company had the skills and a solid local reputation, but their website told Google a different story. Core service pages weren’t showing up for the searches customers make when a pipe bursts or a drain backs up: “plumber Alberta,” “emergency plumber Alberta,” “drain cleaning services.” Impressions were minimal, clicks were negligible, and the site had no meaningful presence in organic search.

RankUpFaster set out to turn this plumbing company into a visible, ranking presence across Alberta for every core plumbing search, and to convert that visibility into real calls and service requests, not just impressions.

We executed a full on-page SEO overhaul built for local plumbing visibility:

  • Rewrote title tags (41–60 characters) and meta descriptions (150–170 characters) across the site
  • Restructured heading hierarchy (H1–H6) for clarity and search relevance
  • Integrated high-intent plumbing keywords across 10+ pages, pushing Rank Math scores above 80
  • Implemented schema markup for stronger search visibility
  • Fixed mobile usability and site speed issues, so customers searching from their phones in an emergency get a fast page

Within 90 days, the impact was measurable and verified:

1,170
organic clicks
828.8K
impressions
90
days
Google Search Console performance report showing 1.17K total clicks over 3 months for a plumbing company in Alberta
Google Search Console, last 3 months (Search type: Web)
  • Generated 1,170 organic clicks and 828,800 impressions in 90 days (Google Search Console verified)
  • Ranked in top positions for core terms including “plumber Alberta,” “emergency plumber Alberta,” and “drain cleaning services”
  • Delivered measurable growth in qualified calls and service requests within three months

The Bigger Win

This wasn’t just about rankings. It was about building a recognizable local plumbing brand that Alberta homeowners trust when a leak or blocked drain can’t wait. By combining on-page SEO precision with high-intent keyword targeting, RankUpFaster helped position this client as a go-to name for “plumber Alberta” and “emergency plumber Alberta” searches.

RankUpFaster, a local SEO agency in Edmonton, also breaks down proven local SEO strategies that help service businesses turn search visibility into booked jobs.

off page SEO Edmonton

Real Results. Real Voices. Real Growth.

”

They made our website a lead machine. Best investment we’ve made!

NS
Northern Star Commercial Cleaning
Founder
”

Our traffic doubled after RankUpFaster fixed our on-page SEO and made smart content tweaks. Just three months in, and we’re already seeing way more calls from local searches. Highly recommend!

PC
Pure Commercial Cleaning
Client
”

RankUpFaster helped our cleaning company go from page 5 to page 1 on Google in just 3 months — 200% more organic traffic.

EC
Elite Commercial Cleaning
Client
”

They took us from page 3 to #1 in Google Maps for maid services in town – our bookings doubled in 3 months! Good job RankUpFaster!

M4
Maids 4 Jersey
Owner
”

Affordable, transparent, and always available. Our calls went up 180% with their data-driven approach.

86
866 Saniclean
Owner

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