Enhanced Site Speed, Crawlability & Performance for a Roofing Company
How a full site speed optimization cut load times by 60–70% and turned a slow, image-heavy roofing website into a fast lead generator.
Roofing websites carry a lot of weight: project galleries, before-and-after photos, and service pages for repairs, replacements, and storm damage. This roofing company’s site was slow to load, especially on phones, which is exactly where homeowners search when a roof is leaking. Slow pages meant frustrated visitors, higher bounce rates, and weaker signals for search engines crawling the site.
RankUpFaster set out to fix site performance from the ground up: improve Core Web Vitals, make the site easier for search engines to crawl, and give homeowners a fast, smooth experience that leads to a phone call or quote request.
We conducted a full site speed optimization, focused on Core Web Vitals, crawl efficiency, and user experience. Key fixes included:
- Image compression and WebP conversion for 200+ project and before/after photos
- Lazy loading implementation
- CSS and JavaScript minification, with deferral of non-critical scripts
- Browser caching setup
- Server response time reduction
- Mobile-first optimizations to eliminate viewport and touch issues
The improvements were measurable across speed, rankings, and leads:
- Reduced Largest Contentful Paint (LCP) from 2.1s to 0.7s, achieving excellent Core Web Vitals scores for improved rankings and user satisfaction
- Cut average page load time by 60–70%, enhancing mobile performance and significantly reducing bounce rates
- Boosted organic traffic and conversions by 40–80% in subsequent months, with noticeable increases in calls and quote requests from local searches
The Bigger Win
This wasn’t just about a faster website. It was about removing every point of friction between a homeowner with a roofing problem and a phone call to this company. Cutting load time by 60–70% turned page speed into a direct driver of calls and quote requests, proof that technical SEO pays off in real leads, not just Lighthouse scores.
RankUpFaster, a local SEO agency in Edmonton, treats technical performance and local visibility as one job, so faster sites translate into more booked work.
How a Faster Website Brought a Roofing Company More Calls and Quotes
LCP cut from 2.1s to 0.7s and page load time down 60–70%, with organic traffic and conversions up 40–80% in the months that followed.
Real Results. Real Voices. Real Growth.
They made our website a lead machine. Best investment we’ve made!
Our traffic doubled after RankUpFaster fixed our on-page SEO and made smart content tweaks. Just three months in, and we’re already seeing way more calls from local searches. Highly recommend!
RankUpFaster helped our cleaning company go from page 5 to page 1 on Google in just 3 months — 200% more organic traffic.
They took us from page 3 to #1 in Google Maps for maid services in town – our bookings doubled in 3 months! Good job RankUpFaster!
Affordable, transparent, and always available. Our calls went up 180% with their data-driven approach.
Ready to Write Your Own Growth Story?
Partner with RankUpFaster for local SEO, Google Business Profile optimization, and search-focused content that lifts your visibility, brings in qualified leads, and turns local searches into booked jobs.